澳洲媒體：中國汽車來了

Second Chinese brand heading for Australia
第二個中國汽車品牌即將登陸澳大利亞

Toby Hagon, June 2, 2008

Chinese car makers will invade the Australia market in greater numbers than expected in 2009, with Great Wall Motors expected to join the Chery brand already confirmed for a local launch. A second Chinese car maker looks set for sale in Australia, bringing a new level of price competitiveness to the entry-level end of the market once dominated by Korean brands such as Hyundai, Daewoo and Kia. Great Wall Motors is expected to become the second Chinese brand to launch in Australia in 2009, putting further pressure on the entry-level end of the new-car market.
2009年將有比預計還要多的中國汽車製造商攻入澳大利亞市場，繼奇瑞明確進行本地營銷之後，長城汽車也將可能加入期間。第二個來自中國的汽車廠商在澳大利亞展開銷售，將給入門級別的終端市場帶來一場新的價格競爭，此前該市場由韓國品牌像現代、大宇和起亞主導。

As previously reported by Drive, Great Wall was testing vehicles in Australia in early 2008. Drive sources say the Great Wall brand could be on sale within 12 months, selling alongside Chery, another Chinese brand to be imported by Ateco Automotive.
據先前的駕駛專刊報道，在2008年初長城汽車已進入澳大利亞的測試車目錄。駕駛專刊的消息來源稱，長城汽車可能在12個月內上市，與另一個中國品牌奇瑞一同由Ateco汽車公司進口銷售。

With a dominant showing at the recent Beijing motor show, Great Wall Motors (GWM) has a range of vehicles, including hatchbacks, four-wheel-drives and people movers. However, it』s the light commercial vehicles – including a range of utes – where Great Wall is strongest and where Australian interest is believed to lie.
通過近期北京汽車展上的強勁表現來看，長城汽車（GWM）擁有了多種車型，包括揭背式后廂車，四輪驅動車和商務旅行車。不過輕型車是它最擅長的也是澳大利亞看重的，涵蓋了一系列的皮卡。

Great Wall claims to be China』s 「largest maker of SUVs and pick-up trucks」. It』s not known whether Great Wall Motors vehicles sold here would be called GWM or Great Wall. Drive.com.au understands Great Wall would also be distributed by Ateco and that negotiations are in place to set up a network of dealers.
長城汽車聲稱是中國「最大的SUV和皮卡生產商」。目前還不知道長城汽車將用GWM還是長城的名稱在這裡銷售。Drive.com.au獲悉長城也將有Ateco公司分銷，零售商網路的建立正在協商之中。

Ateco spokesman Edward Rowe refused to comment on whether Ateco was talking to the Great Wall brand. 「Ateco is speaking to a number of companies in China but the only one with which we have concluded a distribution agreement is Chery,」 says Rowe. 「Discussions with other companies are ongoing.」 As part of global moves to sell affordable Chinese cars, Great Wall recently began exporting small numbers of vehicles to Africa and Russia. Great Wall Motors already has established distribution networks in 81 countries and claims its vehicles 「have run on the roads of 121 countries」.
Ateco的發言人愛德華·洛爾拒絕對是否Ateco曾經和長城品牌進行商談發表評論。「Ateco正在同一些中國公司接洽，不過我們只和奇瑞達成了分銷的協議，」洛爾說。「和其他公司的協商正在進行中。」做為向全球銷售人們買得起的中國汽車行動的一部分，長城近來已經開始向非洲和俄羅斯出口少量的汽車。長城汽車已經在81個國家建立了分銷網路，並宣布它的汽車「賓士在121個國家的道路上」。

A press release the company sent out in May, 2008 states Great Wall』s desire to expand its export markets. Great Wall exported 51,394 cars in 2007 and has experienced export growth of 90 per cent since 1998. 「We hope to export 80,000 vehicles this year (2008), with overseas markets accounting for half of our sales next year (2009),」 says Wang Fengying, the female CEO of Great Wall Motors.
2008年5月該公司向媒體散發的新聞稿中說，長城的計劃是擴展它的出口市場。在2007年長城出口了51,394輛車，自1998年以來出口增長了90％。「我們希望今年（2008）出口8萬輛汽車，明年海外市場佔到我們總銷售的一半，」長城汽車的女CEO王鳳英說。

While most of its vehicles are built in China, Great Wall also assembles vehicles in at least six other countries including, most recently, Indonesia. The imminent move to sell Great Wall vehicles in Australia means there will be at least two Chinese brands on sale here by the end of 2009. Ateco recently confirmed it would import Chery vehicles to Australia early in 2009.
長城汽車除大多數車輛在中國製造外，它還在至少6個其他國家國家組裝，其中包括最新加入的印度尼西亞。長城汽車在澳大利亞銷售汽車這個最新動向意味著在2009年年底將至少有2個中國汽車品牌出現在這裡。Ateco最近確認它可能會在2009年年初將奇瑞進口到澳洲。

In confirming Chery was coming to Australia Ateco』s managing director Ric Hull admitted there was a lot of work to be done to change the perception of Chinese vehicles.「Obviously, the current perception of Chinese cars is that they will be cheap and sub-standard but we're confident we can turn that around,」 said Hull in March, 2008
在明確奇瑞來澳大利亞的同時，Ateco的運營主任瑞科·赫爾承認有很多工作需要做以改變人們對中國汽車的概念。「顯然目前人們對中國汽車的認識是它們是便宜的，質量不佳的，但我們有信心改變這種觀念。」2008年3月時赫爾說到。

Great Wall』s CEO agrees there is a big task ahead when it comes to the branding of Chinese vehicles. 「Although we can provide high-quality products with competitive prices, in the fierce international competition, branding is vital for a company』s long-term development,」 says Fengying. 「GWM is making efforts to change the international impression of low-quality, low-price Chinese vehicles.」
長城的CEO認同推廣中國汽車品牌是當下很大的一項工作。「儘管我們提供了高質量的產品和富有競爭力的產品，但在嚴酷的國際競爭中，品牌推廣對一個公司長期發展的來說是至關重要的，」王鳳英說。「長城將致力於改變國際上對中國汽車質量差，價格便宜的印象。」

Kia and Hyundai are still struggling to break out of the cheap-and-cheerful mould that once defined the brands. Fellow Korean brand Daewoo – now part of the General Motors family – was discontinued locally with many of the vehicles now sold as Holdens.
起亞和現代如今依然為打破曾經附在品牌上的便宜便宜，人人滿意的模式而掙扎。同樣的韓國品牌大宇——現在是通用家族的一部分——由於許多車型如今被霍頓品牌取代而已經停止本地發展了。

原文地址：http://www.drive.com.au/Editoria ... spx?ArticleID=53288

they should have breakthrough now on batteries...

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