In just 30 seconds, Richard Gere drives from Hollywood to Tibet to leave the same mark that he left in the Walk of Fame, in other words, to leave the mark of his hands in the spotless snow of Tibet. He travels along the roads that leaves behind the bright lights of Los Angeles and carries him on an imaginary and spiritual journey, first to the Hollywood hills and then, at the end of his uphill quest, to Lhasa, capital of Tibet. Gere arrives with his Delta in a village where he is welcomed by a group of small Tibetan monks. Together they place their hands on the snow, leaving the prints close together, to confirm the communion of feelings heralded by a mutual exchange of smiles
As many people know, Richard Gere is particularly interested in the fate of the Tibetan people and supports their cause through a foundation set up in his name, the Gere Foundation, to which he has decided to donate his fee for taking part in the advertising campaign.
Gere』s commitment to peace and the defence of the 「right to make a difference」 was the underlying reason for our deliberate choice of the American actor as a testimonial for the launch of the Delta.
A car that is also 「different」 in its , content and character. Different even in its very name, Delta, the mathematical symbol for difference.
Richard Gere and the Lancia Delta therefore share a common character that is encapsulated by the final claim: 「The power to be different」.
狗仔卡
提升卡
置頂卡
沉默卡
喧囂卡
變色卡
搶沙發
