無論什麼商業模式就只有四種產品

在所有的business model中，一共只有四種產品  There are only four products in all business models
無論是第一產業,第二產業,第三產業，每一個企業最重要的是看他提供什麼樣的產品和服務, key products，這是他們企業賴以存活的關鍵.比如說川普，他是房地產建造商，交易人，管理人.他的專項就是房地產建造,買賣,管理.為了達到這個目的，企業就要有相關的行為.比如要設計建造, 要去購買土地,購買舊的建築，要和政府有關法律部門,房建部門,房地產經紀人打交道，要跟建築公司打交道,要打廣告,還要跟建築材料公司打交道,跟租客打交道,這些行為都是企業的一部分.做事情就需要資源，比如人力資源，建築師，建築工人，律師，市場銷售人員，等等 這些人還需要辦公室，需要辦公用具和電腦，需要設計軟體，需要建築工具，建築材料等等.有了這些還不夠，還要看誰是事業夥伴，比如可以跟建築設計所聯合，跟律師樓聯合，跟房地產經紀聯合，跟建築材料商，建築公司聯合，等等.還要看客戶是誰，怎麼樣滿足客戶的需要擴大市場.最後要看資本是怎麼流動怎麼獲利的,錢花在哪裡了,營收是從什麼地方來的.比如說川普的錢來自銷售他建好的或改裝好的大樓，出租他的房間，或以他的房子為基礎提供的服務. 這幾個輸入是最基本的 business model category, 任何一個business model，都可以在這幾方面來找出他們的具體內容，加以體現.親愛的主席，88，而在所有的business model中，一共只有四種產品，一種是創造價值的，value creation， 比如說大量的中國的製造業. 一種是價值分成value proposition， 比如說阿里巴巴，通過網路平台把生產商和消費者連接起來. 還有一種是價值獲取，value capture,比如你去銀行轉賬，他順便收你服務費. 還有一種就是價值輸送，value delivery. Jackie見過的近 200 位世界精英，我想幫她一個一個分析一下，然後歸歸類.比如她見的好幾個在大媒體做廣播人的那幾位，Barbara Walters, Anderson Cooper, Diana sawyer, David letterman, 等等都是同一個business model, 就是出售自己的職業技能和形象，以播音主持採訪的方式換取報酬的. 還有像Whoopi Goldberg, Angelina Jolie, Brad Pitt, John Dune 等等這些演員，也是同一個 business model. 但是像Walmart, Target, Home Depot, Costco, 是另外一個business model. 還有銀行的，社交電子媒體，電腦電器製造商，網上購物，這可以舉好多例子，都是不同的business model.

Whether it is Primery Sector, Secondary Sector, The third Sector, the most important thing for each company is to see what kind of products and services it provides. This is the key to their survival. For example, Trump, he is a real estate builder, Trader, manager. His specialty is real estate construction, trading, and management. To achieve this goal, the enterprise must have related behaviors. For example, to design and build, to buy land, to buy old buildings, and government laws Departments, housing construction departments, real estate agents, dealing with construction companies, advertising, building materials companies, and tenants, these actions are part of the enterprise. Doing things requires resources, such as manpower resources, architects, construction workers, lawyers, marketing staff, etc. These people also need offices, office appliances and computers, design software, construction tools, construction materials, etc. With these, it is not enough, but also depends on who is a business partner? For example, you can associate with an architectural design firm, associate with a lawyer's office, associate with a real estate agent, associate with a building material dealer, a construction company, etc. It also depends on who the customer is and how to meet the needs of the customer to expand the market. Finally, it depends on how the capital flows and how it is profitable, where the money is spent, and where the revenue comes from. For example, Trump』s money comes from selling his built or converted buildings and renting his rooms. Or services based on his house. These inputs are the most basic business model category. Any business model can find out their specific content in these aspects and reflect them. Dear Chairman, 88, and in all business models, there are only four products in total, one is to create value, value creation, such as a large number of Chinese manufacturing. One is to divide value into value proposition, such as Alibaba, through the Internet the platform connects producers and consumers. There is one kind of value acquisition, value capture, such as you go to a bank transfer, it will charge you a service fee. Another kind is value delivery. Jackie has seen nearly 200 people of world's elite, I want to help her analyze them one by one, and then categorize them. For example, she has seen several broadcasters in big media, Barbara Walters, Anderson Cooper, Diana sawyer, David letterman, etc. The same business model is to sell your professional skills and image, and exchange interviews in exchange for remuneration. There are actors like  Whoopi Goldberg, Angelina Jolie, Brad Pitt, John Dune, etc. are also the same business model. But like Walmart, Target, Home Depot, Costco, it is another business model. There are also banks, social electronic media, computer appliances manufacturers, on line shopping, there are many examples, all of which are different business models.