中國文化如何走出去？

中國文化走出去，一定要以新的理念和方式方法來經營  When Chinese culture goes out, you must operate with new ideas and methods.

現在中國文化要走出去，上次上海來LA的話劇團, 演出「歌唱祖國」. 紐約的快閃活動, 讓畫家在旗袍上畫中國畫，最近還辦旗袍比賽. 傳媒公司要拍文化大革命的電影，這邊的小孩演講比賽是要用中文演講，等等. 當這些文化形式走出國門的時候，應該說大多數情況下, 是沒有辦法在異域開花結果的. 文化是要受到追捧欣賞，才會有文化市場，才能賣文化產品. 中國很多文化產品的形式, 以及表達的內容, 是非常特殊的，沒有相關文化背景的人, 很難欣賞接受. 比如書法，比如京劇. 就內部文化市場來說，文化產品也應該升級換代, 用更廣泛, 更容易被大眾吸收, 或更複雜的結構內容，去吸引滿足更多觀眾的需要. 舉個簡單例子，每年看中國人舞龍，龍應該是在天上飛的，可是因為缺少適當的載體，舞龍就生生地變成了舞蛇！你看一隊壯漢，每人舉著那麼沉的龍身，前面還有一個逗龍的小丫，在地平面上到處盤旋，如果前面人山人海，後面的小孩一定騎在爸爸脖子上, 才可能看見，幾層之外，越後面就根本看不見了！幾千年都是這樣的，從來沒變過！想象一下, 是不是從天上往下看更好看？是不是立體在天上更好看？為了讓獅子能夠上天入地，演雜技的還要把架子搭起來，這樣獅子才可能登高！

Now Chinese culture needs to go out. Last time Shanghai Drama group came to LA, the troupe performed "singing the motherland." The 「flashing」 event in New York allowed the painter to draw Chinese paintings on Qipao and recently held a Qipao competition. The media company here wanted to film the Cultural Revolution. The children's speech contest here is to speak in Chinese, etc. When these cultural forms go abroad, it should be said that in most cases, there is no way to blossom in the exotic. Culture is to be enjoyed and appreciated, then cultural can have market, then cultural products can be sold. The form of many cultural products in China, as well as the content of expression, are very special, very Chinese. People without relevant cultural backgrounds are difficult to appreciate and accept. For example, calligraphy, such as Peking Opera. In terms of internal cultural market, Cultural products should also be upgraded, more widely used, more easily absorbed by the public, or more complex structural content, to attract the needs of more audiences. For a simple example, watching Chinese dragon dance every year, the dragon should be in the sky Flying, but because of the lack of proper carrier, the dragon dance became a snake dance ! You see a group of strong men, each holding a so-called dragon body, there is a cute kid in front of the dragon, hovering around the ground plane. If the audience are to many, crowded, the children behind in audience must ride on the father's neck to get a clear view. If  a few layers behind, the more behind, the less chance you can see it! It has been like this for thousands of years, never changed! Imagine, is it better to look down from the sky? Is it better to look at dragon in the sky? Also, in order to let the lions go to the sky, the acrobatics must  put up on the shelf, so that the lion can climb!

好了，現在有了遙控無人機，有了無人機組群，可把舞龍當作玩具一樣，將龍按立體組裝，在關鍵點連上無人機，無線操控將控制程序輸入無人機組，啟動同步開啟程序，那立體的龍就可以在空中飛舞啊！同時你還可以加入舞獅，讓他們兩者互動表演. 還有摩天大樓的建造，清洗，用無人機也許更安全方便. 樓用得著建那麼高嗎？ 西藏每年藏曆新年, 把巨大掛毯從山坡上推下來，展現神像，以後用無人機拉起來轉幾圈就好了. 還有如果我想進中國高層去看王，也用無人機就好了，就像電影裡面一樣.  哈哈哈  據說故宮賣故宮特色小紀念品, 一年賣了一億！其實並沒花多少心思. 能不能把中國的文化產品更生活化？昨天散步走過墓地，居然看見有一塊大理石墓碑上面是激光刻的人像和生平！我記得前幾年看上海城隍廟有人在石頭上刻字和圖像，想不出還有什麼用處，刻墓碑這個挺好的！中國有好多億人呢，老年人的骨灰盒上放一個這樣的牌子多好，能刻成浮雕圖案嗎？ 又比如, 能不能用中國的文字, 做成一個探險的穿出迷宮的遊戲，當整個路程都完成後，這個中國字就會跳出來，並有解釋的意思. 然後遊戲一層一層地遞進，每層的字不同.

Well, now that there is a remote controlled drone. With  unmanned crew, you can use the dragon as a toy, assemble the dragon in three dimensions, connect the drone at the key point, and wireless control the  program into the unmanned  crew, start the synchronous, start program, the three-dimensional dragon can fly in the air! At the same time, you can also join the lion dance and let them perform interactively. There are also skyscrapers needs built, cleaned, and using drones may be safer and more convenient. Is the building so built? Tibet』s annual Tibetan New Year, push the huge tapestry from the hillside to reveal the Buddha image, and you can use the drone to pull it up and turn a few laps. And if I want to go to the top of China to see  Wang, I also use the drone. Is it like the movie? Hahaha It  is said  selling  small souvenirs of the Forbidden City in the Forbidden City  the profit is 100 million a year! In fact, it didn't take much thought. Can we make Chinese cultural products more life-oriented? Yesterday walked through the cemetery, actually saw a marble tombstone,  on surface there was laser engraved portrait and all his life! I remember watching people sculpting images on the stone in the Shanghai Chenghuang Temple a few years ago. I can't think of any use. It is quite good to engrave the tombstone! There are hundreds of millions of people in China, if  elders pass away, on their urn
there can be put a stone like this, how good is it! Can it be carved into an embossed pattern?  For example, can you use Chinese characters to make an adventure game that wears a maze? When the entire journey is completed, the Chinese character will jump out and have an explanation. Then the game is progress over layer by layer, with different words on each layer .

「遠方的家」, 「走遍中國」, 」記住鄉愁」 都是在中國大地上介紹中國文化的紀錄片，從中可以看見, 由於地域的經濟發展不同，有很多相似的民俗文化，物品的生產，因為得不到有效的提拔重視, 和科學的包裝，留於低級的狀態. 比如說陝西那兒有彩饃，是當地人喜慶時做了吃的. 花花綠綠，但是粗糙. 我們這兒小孩子過生日，開party，要麼買蛋糕，要麼買cup cake. 如果彩饃是一種喜慶食品，可以在超市出售，是不是就有了市場？可以是生肖的，也可以是花果造型的. 是很別緻的 party食品. 山東地區有剪紙的習慣，民間藝人都是一張紙，一把剪子, 隨心所欲地剪出花樣, 貼在窗上. 有藝術的美，但是太單薄, 軟弱了. 國外甚至有將紙藝做成浮雕, 或3D的. 這種黑白的或者線條的藝術, 可以在金屬薄版上刻劃出來, 平面加交叉，或者製作成立體，在城市街頭公園, 住家庭院, 變成點綴裝飾品，帶來藝術氛圍.  中國有傳統雜技藝術，從小花很多精力將自己身體扭曲，國外現在已經不提倡小孩子學這個，因為長大以後再找別的工作, 不容易. 而且小孩子要身心健康. 可不可以發展機器人，如果能讓機器人做芭蕾, 舞蹈, 雜技, 並一起表演，比用人要先進得多 .機器人甚至還可以飛.

「Family in the distance」, 「Walking through China」, 「Remembering Homesickness」 are documentaries that introduce Chinese culture on the land of China. It can be seen from this that due to the different economic development of the region, there are many similar folk cultures and the production of goods. Because there is no effective promotion and attention, nor scientific packaging, these products stay in a low-level state. For example, there is a colorful cake in Shaanxi, which was eaten by the locals during the celebration. It is full of different nuts, fruits, but rough. Here when we have children』s  birthday,  open a party,  either buy a big cake, or buy  cup cakes. If the color cake is a festive food, you can sell it in the supermarket here, is there a market? It can be a zodiac or a flower-fruit shape. It is a very chic party food. Chinese Shandong area has the tradition of paper-cutting. The folk artists use a piece of paper, a pair of scissors, and cut out the patterns as they please, sticking them on the windows. There is artistic beauty, but it is too thin and weak. Foreign countries even have made paper art embossed, or 3D. This black-and-white or line art can be carved out on a metal plate, plane plus cross, or  creation of the body, in the city street park, home courtyard, into dotted decorations, bring artistic atmosphere. China has traditional acrobatics art, from little children spend a lot of energy to distort their bodies. Foreign countries now do not advocate children to learn this, because on growing up,  It』s not easy for them  find another job. And the children should be physically and mentally healthy. Can you develop robots? If you can make robots do ballet, dance, acrobatics, and perform together, it is much more advanced than using people. Robots can even fly.

國內每一個地方，都有特別的旅遊紀念品. 其中不乏帶有藝術感的，又非常生活化的產品. 而這邊的名牌就這麼幾樣，老實說, 有些風格式樣並不適合非西方文化的場合衣著. 是不是應該把這些產品加以規範化, 根據世界不同市場加以改良包裝，可以到大商場或IKEA那兒去銷售，甚至在沃爾瑪網購. 到時候, 那些天價的代購就沒有辦法橫行了. 說一句話, 有些中國人在文化上的審美，可能因為封閉, 實在太白痴了，會去追只值20塊錢卻賣到4-500美金的名牌. 一定是中文系畢業的人，是替別人打廣告呢.  上次跟這邊的鷹龍傳媒公司的副總裁碰面，向他提起說有那麼多的大陸的媒體人不會說英文，不懂國外的文化，是不是應該搞一點培訓，學別人的精華. 而到美國來自己拍文革片，向中國政府潑污水，誰會來看你的？他居然拒絕！拿著國內血汗錢到國外買貨容易，別人真正好的東西，要學別人的設計理念，文化底蘊，既買不到, 人家也是不會給你的！交大黨委書記不會說英文，那對國外只有兩種心態，一個是盲目崇拜，一個就是無端鄙視. 靠這樣子的人，到國外來做文化，真正會有幾個國外的人對此有興趣？就像鄧紫棋到美國來開流行音樂演唱會，試想自家孩子是全能，還去花錢看外來的猴子學步？要給我錢，才可能會去. 中國文化事業策劃者腦子有問題！ 今天要得罪人了.

Every place in the country there are special tourist souvenirs. There are many products with artistic sense and very life style. The famous brands here are just like this. To be honest, some styles are not suitable for non-Western culture occasionally dressing. Is it necessary to standardize these products, according to different markets in the world to improve packaging, you can sell in the big shopping malls or IKEA, even in Wal-Mart on-line shopping. At that time, There is no way for those expensive purchases to go rampant. Say a sentence In other words, some Chinese people』s cultural aesthetics,  may be closed long in China,   they are too idiotic. They will chase after a brand name of 20 yuan material cost but sell for 4 to 500 dollars. It must be done by Chinese Literature major graduated who is making advertising for others. . Last time I met with the vice president of Yinglong Media Co., and told him that there are so many mainland media people who don』t speak English, don』t understand foreign culture, should they do some training so they can learn others. The essence of the company. While you come to the United States to make films of the cultural revolution and pour sewage into the Chinese government, who will come to see your movie? He actually refused! It is easy to take domestic hard-earned money to buy goods abroad. Other people's really good things,  other people's design ideas, cultural heritage, you can not buy, they will not give you! The secretary of the Party Committee of Jiaotong University does not even speak English. Well, there are only two kinds of mentality for this kind of not speaking English officials towards foreign countries, one is blind worship and the other is unreasonable contempt. By relying on such people  to go abroad to do culture, how many foreign people will be interested in it? Just like Chinese female pop singer Deng Ziqi came to the United States to open a pop music concert,imagine that」my child is all-powerful enough, why spending money to see foreign monkeys still learning」? If you want to give me money, I may go. The Chinese cultural industrial planner has a mantle problem! I have to offend someone today.