旅遊是文化事業

將旅遊作為文化事業，在文化地平線上全面展開 Make tourism as a cultural undertaking, fully unfolding on the cultural horizon
親愛的主席，88，現在中國和俄國交好,大力發展旅遊事業。但是旅遊事業是文化生活的一部分. 一帶一路，俄國的長期戰略規劃是什麼？開展旅遊的目的短期是獲得旅遊收入，長期目的是希望這些遊客可能會受俄國的文化,社會,環境所吸引，以俄國的資源來吸引高質量的長期定居，並為俄國經濟發展做貢獻的人群呢？還是像美國這樣，為中國留學生敞開留學的大門，但畢業以後工作定居的可能性卻很小，只是為了讓傻白甜中國家長為自己兒女到美國來鍍金多付錢。美國人看重的是中國人口袋裡的錢，而不是中國人。也就是俄國只想賺暫時的中國遊客的旅遊收益？目的不同，做旅遊的方式就不同. 如果是第一種，那就應該把它作為文化產業來做，就要改變俄國人的排外思想，教育民眾開放頭腦，大力宣傳一帶一路給國家帶來的好處，並且告知民眾現在中國遊客在文化和經濟上的優勢. 同時中國政府應該把旅遊作為文化交流來做。我們去俄國，土耳其，一路上導遊講解當地的歷史文化，一車子的人沒幾個在聽.所到之處關心的是買貨和比價. 而俄國和土耳其，老實說，銷售產品如果把眼光只是對準這幾個遊客，要知道，不是所有遊客都會買，不是所有遊客都會買高檔品，那靠這個旅遊推銷產品效益就差. 他們應該千方百計到中國來做廣告，設銷售點，比如放到馬雲的阿里巴巴，天貓，淘寶銷售平台上才是，應該想方設法建立起電子商務系統並和網購的運送物流掛鉤！中國也應該對去那邊旅遊的遊客先進行文化預熱，讓他們了解所在地的風俗人情和行為規範.比如說貝加爾湖旅遊，賣點是這裡曾經是中國的領土. 我們這邊，如果老墨來說加州德州是他們的領土，我們聽了會非常不爽！歷史上有一段時間是他們的領土，但是加州之所以能成為現在的黃金州，那是來加州的人多少年共同努力的結果，不是讓他們現在來摘桃子的. 教育中國人用欣賞風景和了解當地歷史文化的態度去旅遊，不就少很多衝突嗎？ 既然是文化事業，應該在文化地平線上全面展開，如多多地在各個旅遊點大城市籌辦文化交流會，各種文化產品展覽，覆蓋社會各行各業的可能的接觸會議，小孩子的教育型的，娛樂型的夏令營，就職人員的職業訓練，等等等等. 旅遊點也應該更新旅遊設施，按照上面設計的這些文化活動來預估可能的流量，並配備相應的服務設施. 中國那麼多的大企業不是尋找投資機會嗎？

Dear Chairman, 88, now China and Russia have good relations and vigorously develop tourism. But tourism is part of cultural life. One Belt One Road, what is Russia's long-term strategic plan? The purpose of tourism is to obtain tourism income in the short-term, and the long-term purpose is to hope that these tourists may be attracted by Russian culture, society, and environment, and is it to use Russian resources to attract high-quality long-term settlements and contribute to the economic development of Russia? Or it is still like the United States that opens the door for Chinese students to study abroad, but after their graduation, the possibility of working and settling is very small, just to make the silly Chinese parents pay more for their children to come to the United States for gold plating. Americans value the money in the pockets of the Chinese, not the Chinese at all. That is, Russia only wants to earn temporary travel income from Chinese tourists?  When the purpose is different, the way of doing tourism is different. If it is the first type, then it should be done as a cultural industry. It is necessary to change the Russians』 xenophobic thinking, educate the people to open their minds, and vigorously promote the Belt and Road initiative to the country. It also informs the public about the cultural and economic advantages of Chinese tourists. At the same time, the Chinese government should treat tourism as a cultural exchange. We went to Russia and Turkey, and the tour guide introduced the local history and culture along the way. Few people in the bus were listening. Wherever we went, they were concerned about buying goods and comparing prices. To be honest, Russia and Turkey, if you look at selling products just aiming at these few tourists, you must know that not all tourists will buy, not all tourists will buy high-end products, so relying on this tourism for promoting product will be less effective. They should do everything possible to advertise in China and set up sales points, such as on Jack Ma』s sales platforms on Alibaba, Tmall, and Taobao. They should find ways to establish an e-commerce system and link it with the delivery and logistics of on line shopping! China should also pre-warm up the culture of tourists on going there to let them understand the local customs and codes of conduct. For example, the Russian Baikal tour, the selling point is that it was once a Chinese territory. On our side, if Mexicans come saying that California, Texas are their territory, we will be very unhappy after hearing that! There was a period of time in history that was their territory, but the reason why California can become the current golden state is the result of the joint efforts of people who came to California for many years. It is not for Mexicans to pick peaches now. Educate Chinese people to appreciate the scenery.  Isn』t there fewer conflicts when you understand the local history and culture? Since it is a cultural undertaking, it should be fully developed on the cultural horizon, such as organizing cultural exchange meetings in various tourist spots and big cities, exhibitions of various cultural products, possible contact meetings covering all walks of life in society, and educational activities for children, recreational summer camps, vocational training for employees, etc.. Tourist spots should also update tourist facilities, estimate the possible traffic according to these cultural activities designed above, and be equipped with corresponding service facilities. There are so many people in China. Don』t big companies look for investment opportunities?