|
在全球範圍內推廣電子商務應該考慮人們的生活形態 Promoting e-commerce globally should consider people's lifestyles
Sep 24, 2016 at 9:14 PM
今天我在網上看到,英國一位伯爵反對網上電商. 因為出去上街掃貨,這不僅僅是一項買賣活動,而是全家老少一起參與的家庭活動!除了上街買東西,可能還會一起去吃飯,或者看見別的東西順便一起買回來!或者是碰見朋友談起什麼事,又可能會引發不同的活動!這是人在社會中社交生活的一部分,而他聲稱如果都變成電商了,大家都在網上買東西,那就沒有這種樂趣,人就會變得疏離! 我並不贊同!不同的地方有不同的生活形態. 比如紐約就是一種特別的城市生活形態,是屬於大都會人口密集型的. 你看奧巴馬去聯大開會,比較起來, 那兒的擁擠要比上海好多了,可因為堵車他居然開會遲到了,該他發言的時候只能讓別人先發言!而反觀洛杉磯,大家住得太分散了,很多人每天上下班就要用兩個小時. 這兩年油價降下來,以前就光每個月的耗油就要五六百塊. 有很多人一個月的工資才兩千塊,還要生活呢!再說這兩個小時的時間,如果用來鍛煉身體多好,所以很多人都不願結婚生孩子,因為自己能養活自己就已經不錯了!所以洛杉磯的零售是很難支撐的,大家都是去mall裡邊買東西,全家出動散心也基本是去mall,或是附近公園. 所以有Costco. 我覺得在全球範圍內推廣電子商務的同時,應該考慮他說設想的市場,即人們的生活形態. 今天去mall裡邊為Jackie買幾件衣服,要換季了,因為整個夏季銷售的不好,每個店都有一大堆的減價衣服!看著這些一排一排的衣服, 和並不熱鬧的稀稀拉拉的顧客,要知道,挑衣服,買衣服,試穿是件很頭疼很費時的事情. 還有各地要怎麼要處理這一大批衣服,也是一個大問題. 是很浪費的呢!
Today I saw on the Internet that an Earl of England opposed online e-commerce. Because going out to the streets to sweep goods, this is not just a buying and selling activity, but a family event where the whole family is involved! In addition to going shopping on the street, you may go to dinner together, or see other things to buy back on the way! Or if you meet a friend and talk about something, it may trigger different activities! This is part of the social life of people in society, and he claims that if they all become e-commerce, everyone buys things online, then without such fun, people will become alienated! I don't agree! Different places have different life forms. For example, New York is a special form of urban life that belongs to the metropolitan population. You see Obama going to the UN General Assembly. In comparison, the crowd there is much better than Shanghai. But because of the traffic jam, he actually arrived late for the meeting. When it was time for him to spoke, he could only let others speak first! In contrast, in Los Angeles, everyone lives too scattered. Many people go to work every day, it takes two hours. In the past two years, the price of oil has dropped. In the past, the fuel consumption of each month was five or six hundred. There are many people their monthly salary is only two thousand, and they still have to live! Besides, the two hours of time are good for exercising. So many people are not willing to marry and have children, because if they can support themselves, it is already good enough! Therefore, retail in Los Angeles is difficult to support. Everyone is going to buy things in the mall. The whole family is basically going to mall or to a nearby park. So there is Costco. I think that while promoting e-commerce on a global scale, you should consider the market he envisions, that is, people's lifestyle. Today, I went to mall to buy a few clothes for Jackie. The season changes. Because the whole summer sales were not good, each store has a lot of discounted clothes! Looking at these rows of clothes, and sparse customers, you have to know, picking clothes, buying clothes, trying on it is a headache and a very time-consuming thing. There are also how to deal with this large number of clothes everywhere, it is also a big problem. It is very wasteful!
|
|