Take all of last year's Black Friday wisdom about procrastinating for
better prices and endangering your physical safety for deals and shove
it up the nearest chimney.
This isn't 2008, and retailers aren't piling up inventory while knocking down prices. Target (NYSE: TGT - News) and Sears (NasdaqGS: SHLD - News)
already held Black Friday sales in July, and the discounts they'll be
offering on a limited supply of Black Friday products won't offset the
time and aggravation saved by avoiding overnight lines, letting others
push through plate glass doors and getting all your holiday shopping
done through deals being offered right now.
[Click here to check savings products and rates in your area.]
Besides,
according to the National Retail Federation, those starting their
holiday shopping now are just lollygagging. The NRF estimates that 18.8%
of holiday shoppers began attacking their holiday lists last month,
while another nearly 19% got a head start in September or before.
Retailers, meanwhile, began their big push last month as Toys R Us put
its entire 80-page holiday toy book on sale, Amazon (NasdaqGS: AMZN - News) slashed prices on electronics and Sears began a series of "Black Friday Now" sales.
[See How to Enjoy a Green Black Friday]
The
November weeks before Black Friday are going to be an even bigger
celebration of consumerism, with the NRF predicting that more than 40%
of holiday shoppers will hit stores for the first time this month. They
have a very specific shopping agenda, too, as the American Express
(NYSE: AXP - News)
Spending and Saving Tracker found that 51% of consumers want to wrap up
their holiday shopping a week before Christmas or sooner, with 84% of
shoppers looking for deals along the way. Retailers are all too eager to
help, as Target is planning a four-day sale starting the Sunday before
Thanksgiving featuring toys, electronics and entertainment products
discounted nearly 50%. Meanwhile, JCPenney (NYSE: JCP - News) has three large sales planned between now and Black Friday and Target's and Wal-Mart's (NYSE: WMT - News) websites are already offering daily holiday specials.
[See Target Sells $3 Appliances on Black Friday]
That
said, some deals are definitely better than others. While it'll be
difficult to beat the $3 appliances Target's rumored to be offering
Black Friday, prices on some toys, electronics and other wish-list
staples are worth checking out now. TheStreet did some bargain
hunting and found seven categories on which savvy shoppers can save
without sacrificing their sanity or tryptophan-induced post-Thanksgiving
sleep:
1. Toys
 Courtesy of Matel |
As
we mentioned, Toys R Us put its holiday toy book on sale back in
October, so that's roughly how long toys have been a bargain. Target,
though, became the toy store du jour earlier this month when a Wall
Street Journal price comparison found that Wal-Mart's toy prices were
significantly higher than Target's in several instances. That didn't sit
well in Arkansas, where folks at Wal-Mart headquarters went on toy box
damage control by slashing toy prices to within a dollar of Target's
total. So who wins? You do.
With Sears and Wal-Mart originally offering Mattel's (NasdaqGS: MAT - News)
wisecracking sanitation vehicle Stinky the Garbage truck for $60 and
$56 apiece, Target chopped its price to $50, encouraging Wal-Mart and
Amazon to follow suit. Meanwhile, a Barbie Video Girl -- a doll with a
not-creepy-at-all digital camera lodged in its sternum -- sells for as
much as $60 at Kohls and $50 at Target, but fell to $40 at Wal-Mart and
Amazon after a bloody round of price cuts. You could totally make all
your G.I. Joes fight all your Transformers and still not have a toy war
of this magnitude.
2. HDTVs
 Courtesy of Samsung |
The
picture's been looking pretty dark for HDTV prices for much of the
year, with research firm DisplaySearch predicting an 8% drop in average
LCD television prices and iSuppli forecasting prices as low as $200 for a
32-inch 720p HDTV and $500 for a 42-inch 1080p model. They pretty much
nailed it, as a 22-inch 720p Sharp AQOUS LCD television can be had for
$180 at JR.com. On the larger end, Best Buy (NYSE: BBY - News)
is offering a Toshiba 40-inch 1080p LCD television for $400 during its
two-day "Save Early, Shop Big" store event November 12th and 13th.
3. e-readers
 Courtesy of Amazon |
With Amazon and Barnes and Noble (NYSE: BKS - News)
already slashing prices on their Kindle and Nook e-readers about as far
as they'll go, there's just about no hope for a Black Friday miracle.
That said, e-readers are as inexpensive as they've ever been. Amazon cut
the Kindle to $140, which is less than the $190 3G model but still not
the best bargain out there. The Nook comes in at $150, which is
considerably less than the $250 Nook Color, but is an even better value
for PayPal customers who get a 15% discount, knocking the price down to a
sub-Kindle $127.50. If you're a bookworm concerned more with price than
Wi-Fi, however, the USB-dependent Kobo from Borders (NYSE: BGP - News) is your best bet at a svelte $120.
4. Xbox Kinect and PlayStation Move
 Courtesy of Microsoft |
Unlike
the prices for console bundles, which are going to vary wildly between
now and Black Friday, the prices of starter bundles for Microsoft
(NasdaqGS: MSFT - News) and Sony's (NYSE: SNE - News)
motion devices aren't going to budge an inch. Why? First off, they're
terribly popular -- with the Move fueling a more than $20 million surge
in video game accessory sales after its September release and early
sales of the Kinect forcing Microsoft to revise the device's holiday
sales estimate to 5 million from 3 million. You're going to pay the full
$100 for the Move bundle and $150 for the Kinect bundle. Just suck it
up and get it over with already, you big whiner.
5. iPad
 Courtesy of Apple |
Apple's (NasdaqGS: AAPL - News)
little tablet toy has sold more than 8 million units without the
benefit of Christmas songs and doorbuster sales. Do you think Steve Jobs
and company are going to start messing with the bottom line now? As a
general rule, Apple doesn't do sales (though Wal-Mart's $185 price on an
8 gigabyte iPod Touch bundle seems to be an exception). In fact, Apple
did you a favor by making the iPad available in such places as Best Buy,
Target, Wal-Mart and the Verizon Wireless store. How do you repay them?
By fruitlessly getting in someone's way on Black Friday just to find
out that the Wi-Fi-only iPad is the same $499 it was when it was
released? Save everyone some time and aggravation by just picking one up
now if you're hell-bent on getting one by the holidays.
6. Kitchen and Dining
 Courtesy of Hamilton Beach |
Admittedly,
it's hard to beat $3 appliances, but a deep discount is still hard to
pass up. Wal-Mart is offering iRobot's (NasdaqGM: IRBT - News) Roomba 440 robotic vacuum for $150, or for $50 less than Target or Kmart. Kohl's (NYSE: KSS - News),
meanwhile, lopped the price of its store-exclusive Hamilton Beach
18-quart Roaster to $50 from $60. Sears is one of the few retailers
capitalizing on the Veterans Day/Black Friday tandem by offering 50% off
a $180 Kenmore cookware set and up to 60% off other items through
November 13th.
7. Smartphones
 Courtesy of HTC |
There's
usually a simple answer for how much a smartphone costs: $199. Every so
often, however, you get some leeway. Best Buy, for example, is offering
Samsung's Fascinate Galaxy S phone for $149 -- a $50 discount from the
Verizon Wireless version and similarly less expensive than the new
Samsung Continuum. It's also hacked the price of HTC's Droid Incredible
to $100 from $149 this week, just because they feel like it. Be careful,
however, as the Research In Motion (NasdaqGS: RIMM - News)
BlackBerry Curve they're offering for $1 with contract during their
two-day sale November 12th and 13th has been free all week long.