BBC22

https://big5.backchina.com/?255052

No ordinary driver

作者：BBC22 於 2008-10-22 21:42 發表於最熱鬧的華人社交網路--貝殼村

作者分類:Random Thoughts|通用分類:其它日誌|已有2評論

It would be an overstatement to claim that her husband has single-handedly masterminded the success of the eatery(e.g. 上個周六、周日，我的營業額過了100元). Nevertheless, it's fair to say he is no ordinary driver and in fact he』s the driving force behind the project. He has a strong business acumen, a good command of business principles and a hard-working ethic (e.g. 天天輪流換上不同「馬甲」).

First, he did some serious homework on marketing research (e.g. 一夜不眠不休) and was quick at identifying the USPs (unique selling points) through market segmenting (e.g. 在街頭賣鴨血粉絲湯的外地人多，像她這樣漂漂亮亮的南京女子很少.).

Then, he preceded to implement an excellent branding strategy: associating his wife with a classical Chinese beauty」西施」 and highlighted the function of the business by adding a modifier 「鴨血」 (a little bit too bloody to the westerners』 tastes though, but never mind, they are not his major target anyway). It seems the branding strategy worked like a charm and immediately attracted a lot of eyeballs and hits (e.g. 跟帖人果然很多，每天有幾十條)

Last but not the least, the versatile driver combined two of the most effective marketing tools - 「sex」 and 「the internet」 (e.g. 網上又髮妻子寫真) and made his wife a household name, hence bringing in a lot of curious (and lustful?) customers. .

Limitations:

「把兩張假鈔貼在牆上，當成了一種告誡」

1) That's not a good idea, because quite a number of customers are coming here to see her beauty not the fake bucks. Hanging her own sexy photos on the walls will be a much better idea. BTW, I think it won't take too long for the two fake notes to be nicked from the wall and handed out to another shop/restaurant owner.

2) There』s no denial that he's come up with a brilliant marketing tactic that has brought a great success to his eatery. But this tactic only works in a country, like China, where appearance seems to take precedence over substance. It』s still questionable whether the business model adopted by the dream team of husband and wife can be transplanted elsewhere outside China.

Taken together with this article, we can see that in today's China, good looks alone can get you really far indeed: it can make up for the lack of charisma, talent, expertise and even turn your business around.

So, how about our fellow countrymen (girls in particular) with homely looks? Well, Good luck and May God bless them all.